Yiwu: The World's Largest Small Commodities Market
|What Is Yiwu?
Yiwu in Zhejiang Province hosts the Yiwu International Trade Market โ the world's largest wholesale market for small commodities. Spanning 5.5 million square meters with 75,000+ booths, it sells everything imaginable.
Yiwu produces 60% of the world's Christmas decorations. The city exports to over 200 countries and handles $50+ billion in annual trade.
|What to Source in Yiwu
- Christmas & holiday decorations โ Ornaments, lights, trees, wreaths
- Toys & games โ Plush toys, puzzles, educational toys
- Accessories โ Jewelry, hair accessories, sunglasses, watches
- Household goods โ Kitchen utensils, storage, cleaning supplies
- Stationery โ Notebooks, pens, school supplies
- Bags & luggage โ Backpacks, totes, travel bags
|Profit Margins
| Product | Yiwu Price | US Retail | Markup |
|---|---|---|---|
| Christmas ornaments (pack) | $0.50-$2 | $8-$15 | 8-15x |
| Plush toys | $1-$3 | $10-$20 | 5-10x |
| Sunglasses | $0.50-$2 | $10-$25 | 10-15x |
| Kitchen gadgets | $0.30-$2 | $5-$15 | 8-12x |
| Hair accessories (set) | $0.20-$1 | $5-$12 | 10-20x |
Yiwu products have some of the highest markups in all of China sourcing. The goods are incredibly inexpensive to produce, yet consumers pay premium retail prices.
|Why Yiwu Is Different
- Low MOQ โ Many suppliers accept orders as small as 50-100 pieces
- One-stop sourcing โ Buy 50 different products in one market trip
- Ready stock โ Many items ship immediately (unlike custom manufacturing)
- Incredible prices โ The $0.01-$5 price range dominates
Yiwu is 1.5 hours from Shanghai by high-speed rail. Many importers combine a Shanghai visit with a Yiwu sourcing trip.
Doge Consulting Team
Sourcing & Logistics Experts ยท Meet the Team
Our team has helped hundreds of businesses import goods from China. We specialize in door-to-door shipping, customs clearance, and product sourcing from China's manufacturing regions.
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